Our Story – Limitless Supplements UAE
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Our Story

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IT ALL STARTS WITH AN IDEA

December 2011 – The idea of Limitless Supplements came in the wake of the Earthquakes. A realisation of a passion to lead and innovate ignited a drive to succeed.

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THE BIG FIRST ORDER

February 2012 – A giant purchase of supplements to stock an entire warehouse (a corner of Mum’s spare room). Bought with a $1000 student overdraft from BNZ. The concept of Limitless Supplements was founded and launched.

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FIRST WEBSITE LAUNCH

June 2012 – www.limitlesssupplements.co.nz was launched. Predominately focusing on the Christchurch student market.

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THE MOVEMENT BEGINS

August 2012 – Orders start to pick up. The movement has begun.

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MASS PRODUCTION IN FULL SWING

September 2012 - Our first production facility. Boasting a daily protein production output of 80kg. WOW

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GEN 1 IS BORN

October 2012 – Limitless branded products are thrust into reality through a drive to be the best supplement brand New Zealand has to offer.

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ZYZZ STOPS BY OUR WAREHOUSE FOR TOUR

December 2012 – The Limitless Warehouse (Mum’s spare room) became ready for bulk volume (lol).

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NEW PRODUCTION FACILITY

February 2013 – Production moved from a Rangiora based commercial kitchen to a Christchurch city based chocolate factory. Mum was also forced to forfeit spare bedroom number two. Time to turn the volume up!

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SECURITY NEEDED

March 2013 – With an increase in stock holding naturally came a need for on site security.

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LATER UNI

June 2013 – Morgan finishes Hogwarts. Limitless Supplements, a part time venture starts to become more a full time passion.

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INTERNATIONAL QUALITY

Januray 2014 - The move to contract manufacturing starts, with the introduction of our first export brand Limitless 100% Natural.

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SUPPORTING OTHERS

February 2014 – The introduction of our first sponsored athlete. Zusje Hooker

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DUBAI HERE WE COME.

March 2014 - It’s official; we’re launching our brand into the United Arab Emirates, with a vision to be in supermarkets within 6 months.

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ENTERING THE GROCERY WORLD

May 2014 - Full ranging into Foodstuffs South Island. Time to hit the shelves!.

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MOVIN’ ON UP

September 2014 - Officially move out of the bedroom style set up into a small warehouse/office set up, finally allowing the mother to reclaim 3 + bedrooms.

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INVESTMENT & GROWTH

November 2014 - Investment talks start with a North Island based investor to take Limitless to the next level. Exciting times ahead.

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UAE GROWTH

April 2015 - Ranging gained into Adventure HQ Dubai & Carrefour supermarket chain.

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LIMITLESS STORE LAUNCH

June 2015 - Limitless Supplements launches its first retail store in Christchurch. The move saw a new office and store room set up.

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UAE SPONSORED ATHLETES

October 2015 - Limitless UAE sponsors Yasir Khan & Rhian Adams.

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SCALIBILITY

January 2016 - Limitless moves all pick & pack distribution and warehousing to a 3PL provider at Christchurch International Airport.

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DEVELOPMENT, DEVELOPMENT, DEVELOPMENT

Feburary 2016 - Months of hard work, long nights, early mornings to develop the new, top of the line international ranges.

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ALL NEW RANGE DEVELOPED & READY TO LAUNCH

June 2016 - The soft launch of the new internationally competitive ranges; Empower Natural, Inspire and Excel.

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NZ Fitness Expo 2016

June 2016 - The launch of our complete new range of health supplements at the New Zealand Fitness Expo! Let the games begin.

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THE WAREHOUSE, WHERE EVERYONE GETS A BARGAIN!

July 2016 – Limitless launches its newly developed Empower Natural Protein bars into The Warehouse, launching into all 91 stores nationwide.

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